New and Useful Features on Instagram

Instagram gave us a BUNCH of new features during product week. I couldn't help but make a post about it seeing as though many brands/businesses use this platform to grow!

🔥 Instagram is introducing Collabs, which allows users to co-author feed posts and Reels. From the tagging screen, users can invite collaborators. If accepted, the content will be displayed on both accounts, and both account titles will appear in the header. The posts/Reel(s) will also have a shared like count, view count, and comment section.

🔥 Instagram is also testing a new way to make fundraisers easier. With the new update, users can start a fundraiser from the “+” creation button in the top right corner where nonprofits can be selected to be added to a feed post. While the fundraiser feature isn’t new, the update streamlines the process which can be done right from the profile tab.

🔥 After almost FOREVER, IG is also allowing us to post photos and videos under a minute in length directly from the desktop browser. Which is a total GAME CHANGER!

----PS: i posted from my laptop this morning------

🔥 Instagram debuts its Superbeat for Reels. Superbeat applies special effects to the beat of the featured song which can be incorporated in unison with Dynamic or 3D lyric effects to make the content even more engaging. Sounds to me like their trying to get Reels up to the level of TikTok

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